BRANDS WE WORK WITH
At our core, we believe that the brands we work with should reflect the same values, dedication, and performance standards we hold for our athletes. That’s why we carefully partner with companies that align with our mission to support athletes at every level of their journey. Whether it’s cutting-edge gear, high-quality nutrition, or recovery tools, the right products can make a significant difference in training and racing outcomes. By collaborating with trusted brands that prioritize innovation, integrity, and athlete well-being, we ensure our community has access to the best resources possible, helping them stay healthy, perform at their peak, and reach their full potential.
I am GROUNDED
At I Am Grounded, we’re not just making snacks—we’re building a brand that fuels active lives. Founded by Vanessa and Lachlan, a couple driven by a passion for sports, sustainability, and community, we create high-performance energy bars using upcycled coffee fruit. Whether you’re training hard, juggling a busy schedule, or simply need a clean energy boost, our SUPR Bars are designed to power you through your day.
Each bite supports Colombian coffee farmers and helps reduce food waste, all while delivering the clean, lasting energy you need to perform at your best. Let’s fuel change, together.
Purpose Performance Wear
Purpose Performance Wear is dedicated to empowering athletes of all levels with high-quality, innovative apparel designed for endurance and performance. Our gear is crafted using advanced fabrics that prioritize breathability, comfort, and durability—ensuring you stay focused whether you’re racing, training, or exploring new limits. We believe that every athlete deserves apparel that not only performs in the toughest conditions but also reflects a commitment to sustainability and integrity. At Purpose, we’re more than just sportswear; we’re a movement driven by passion, purpose, and the pursuit of excellence, helping you achieve your best—one session at a time.
Precision Fuel & Hydration
Precision Fuel & Hydration empowers athletes to perform at their best with science-backed, personalized fueling and hydration solutions. Founded by elite athletes for athletes, Precision specializes in sweat testing and tailored electrolyte formulas, recognizing that a one-size-fits-all approach simply doesn’t work. Their innovative products, from multi-strength electrolyte drinks to easy-on-the-gut gels and chews, are designed to match your unique needs, helping you avoid cramps, fatigue, and dehydration whether you’re training, racing, or working in extreme conditions. Trusted by professionals across triathlon, cycling, and elite team sports worldwide, Precision Fuel & Hydration gives you the data, strategies, and products you need to unlock your full potential, so you can focus on achieving your goals with confidence and clarity.
First or Nothing
OneFit
OneFit by First or Nothing is the all-in-one post-workout supplement, expertly crafted to simplify and supercharge your recovery. Featuring a world-first 31-in-1 blend, each serving delivers 25g of hydrolyzed collagen protein, 5g of pure creatine, a full spectrum of electrolytes, BCAAs, L-carnitine, probiotics, and over a dozen essential vitamins and minerals, everything your body and mind need to recover smarter, build lean muscle, burn fat, and boost mental clarity. Developed and tested in Australia, OneFit is free from fillers, sugars, and artificial junk, offering clean, transparent ingredients for unmatched results. Trusted by athletes, dietitians, and high performers, OneFit replaces stacks of separate supplements in one delicious, low-calorie formula, making recovery simpler, more effective, and genuinely enjoyable after every training session